'White' washing the UFC

To date I have always had my qualms with Dana White. I think that he is a very blunt and straight to the point type of guy who will give you a tough pill to swallow at times because he doesn't believe in candy coating anything for the press. I can admire someone who does not give a shit if people think he is callous and insensitive because sometimes it is important to show that you won't stand for anyone to question your judgement, especially when you are responsible for bringing a dying (and mostly illegal) sport into the limelight and building a multimillion dollar industry around it. That said I'm still not sure if he is someone that I should admire or hate because every time he seems to do something that is seems incredibly sincere he turns around and spews negative comments about anyone who demands answers to questions that may make him look bad.

I've followed Dana for a long time and watched a lot of his interviews and I think that over the past few years he has said a lot of things that he has regretted, such as stating the women will never fight in the UFC. We all know now that women in MMA ended up becoming extremely popular due to none other that Ronda Rousey. It wasn't until many people looked at Ronda and saw an extremely intelligent, accomplished athlete become the face for women in the UFC and allow the UFC to brand and market her and womens MMA. Not to stray too far off the subject but Dana seems to be very impulsive in his statements and when anyone comes around and throws this back in his face his response it typically vicious. I'm pretty sure that at this point since Dana and the Fertittas have a complete stranglehold on the MMA arena I believe that his hubris is going to eventually come back and bite him in the ass. He's already known for calling female reporters cunts and blacklisting anyone who sheds any negative light on his him or his organization.

But how long can Dana expect to get away with this type of behavior? If he or anyone else expects MMA to continue its exponential growth he needs to understand that there should be some kind of protocol to how he deals with the press and even fans in general. Starting typical twitter beefs and flaming people on public forums is just plain fucking juvenile. If someone blows up your twitter about how most of your most marketable fighters are juicing (by legal means or not) should you response by blasting them in public and blaming them for being pussies for not actually calling the UFC and making a legitimate request to speak with him or one of his representatives? I think that at this point Dana White needs to realize that he is going to have to be a bit more civilized or the people that call MMA 'human cockfighting' are going to have all the evidence they need to prove that MMA is nothing more than a barbaric sport, led by an callous prick who doesn't care who he offends. Mr White needs to take into account the fact that now that MMA is a legitimate sport, he needs to deal with these sorts of issues with some sort of decency and respect for those who are covering the sport and who only want to get the facts and help promote the sport that he helped build.